Our Thinking. Some of our thoughts, opinions, theories, not too heavy but useful… we hope. Andrea Pappin 02/08/2026 Andrea Pappin 02/08/2026 See Something. Read More Colin Hetherington 01/07/2026 Colin Hetherington 01/07/2026 The new rules on AI-generated content: what marketers and comms teams actually need to do Read More Andrea Pappin 01/05/2026 Andrea Pappin 01/05/2026 Welcome to the Common Good Guide to the Irish EU Presidency. Read More Colin Hetherington 02/03/2026 Colin Hetherington 02/03/2026 Advertising: The Canary in the Coalmine Read More Andrea Pappin 01/12/2025 Andrea Pappin 01/12/2025 So… did you notice? Read More Andrea Pappin 02/06/2025 Andrea Pappin 02/06/2025 Writing like a Civil Servant… Read More
Colin Hetherington 01/07/2026 Colin Hetherington 01/07/2026 The new rules on AI-generated content: what marketers and comms teams actually need to do Read More
Andrea Pappin 01/05/2026 Andrea Pappin 01/05/2026 Welcome to the Common Good Guide to the Irish EU Presidency. Read More
Colin Hetherington 02/03/2026 Colin Hetherington 02/03/2026 Advertising: The Canary in the Coalmine Read More