About Us.

We find the Common Good between your objectives and the needs of your audiences and build the best communications that bring the two together.

  • Helping people know who you are, what you offer, and why it matters.

    We create campaigns that inform and engage making sure you're not just seen, but understood.

    Services include:

    • Communications strategy, positioning & messaging

    • Campaign development & delivery

    • Creation of specific communications materials  (radio, digital, social, video, print….)

    • Accessible design and Irish language integration

  • Helping people do things differently,  and for the better.

    We use proven behavioural science change models to design campaigns that shift attitudes and actions - simplifying the complex to make change feel possible, practical, and personal.

    Services include:

    • Audience insights and motivations

    • Campaign development using behavioural insights

    • Message simplification and framing

    • Impact measurement and reporting

  • Helping organisations think clearly, act decisively, and communicate with purpose.

    We work with leadership teams and boards to develop the strategic clarity that drives everything else - from how an organisation understands itself to how it communicates its purpose to the world. Our work spans organisational strategy, stakeholder engagement, and the communications structures that bring strategy to life.

    Services include:

    • Strategic plan development and facilitation

    • Organisational diagnostic and positioning frameworks

    • Stakeholder consultation design and delivery

    • Board and leadership team facilitation

    • Communications strategy consultation, drafting and delivery

    • Communications team audits and reviews

    • Workshop design and facilitation

    • Bespoke training devising and delivery

  • Colin Hetherington

    Co-Founder

    Colin brings over 25 years’ experience in public and commercial communications. As founder of ZOO, one of Ireland’s leading creative agencies, he’s helped brands and public bodies create strategies that connect. His work includes campaigns for Electric Ireland, Jameson, Red Bull, the European Commission, FSAI, HPRA, Safefood and the Abbey Theatre.

  • Andrea Pappin

    Co-Founder

    Andrea has led communications at the highest level in Irish and European public life — including work with the Department of the Taoiseach, Department of Foreign Affairs, PwC, the European Commission and more. She’s helped lead national campaigns (Brexit, EU Presidency, Papal Visit), and understands the bridge between strategy and day-to-day delivery.

  • Chris Preston

    Creative Director

    Chris brings over 25 years’ experience in public and commercial communications. As founder of ZOO, one of Ireland’s leading creative agencies, he’s helped brands and public bodies create strategies that connect.