Common Good.

Hello.

We’re a creative communications company specialising in working with public bodies and any organisation that serves communities or shapes society.

At the heart of what we do is a simple idea:

We find the Common Good between your objectives and the needs of your audiences and build the best communications that bring the two together.

We believe

Organisations have powerful messages and stories to tell - of care, progress and real-world impact. However, too often these go unseen or under-appreciated.

We work for those who work for others by being:

Purposefully Effective

Connecting you with the people you need to reach, with a focus on outcomes, not outputs.

Massively Ordinary

Working hard to make complex communications feel real, accessible and grounded.

Simply Practical

Helping you get things done - more simply, more effectively and with better value for everyone involved.

How we can help

If you want to get noticed, get people to do things differently or help shape opinions, we can help.

  • Helping people know who you are, what you offer, and why it matters.

    We create campaigns that inform and engage making sure you're not just seen, but understood.

    Services include:

    - Communications strategy, positioning & messaging

    - Campaign development & delivery

    - Creation of specific communications materials  (radio, digital, social, video, print….)

    - Universal design and Irish language integration

  • Helping people do things differently,  and for the better.

    We use proven behavioural science change models to design campaigns that shift attitudes and actions - simplifying the complex to make change feel possible, practical, and personal.

    Services include:

    • Audience insights and motivations

    • Campaign development using behavioural insights

    • Message simplification and framing

    • Impact measurement and reporting

  • Helping shape opinion and strengthen belief in communications.

    We support leadership teams to embed great communications structures into your organisation and help ensure your communications teams are built for greatest impact. 

    Services include:

    • Communications team audits and reviews

    • Workshop design and facilitation

    • Bespoke training devisal and delivery

    • Communication Strategy consultation, drafting & delivery

Our team

We understand how organisations, both public and private, operate and how communications can really make a difference.

Andrea Pappin

Andrea has led communications at the highest level in Irish and European public life — including work with the Department of the Taoiseach, Department of Foreign Affairs, PwC, the European Commission and more. She’s helped lead national campaigns (Brexit, EU Presidency, Papal Visit), and understands the bridge between strategy and day-to-day delivery.


Colin Hetherington

Colin brings over 25 years’ experience in public and commercial communications. As founder of ZOO, one of Ireland’s leading creative agencies, he’s helped brands and public bodies create strategies that connect. His work includes campaigns for Electric Ireland, Jameson, Red Bull, the European Commission, FSAI, HPRA, Safefood and the Abbey Theatre.

Get in touch

We’d love to see if we can help with your communications needs.

Drop us a line and let’s have a chat.